1. Above-the-Fold = Everything
Within 3 seconds, the visitor should know:
- What you do
- Who it’s for
- Why it matters
- What to do next
2. Use Social Proof Everywhere
People trust people.
Stack testimonials, logos, case studies, and metrics.
3. Clear CTAs
Not cute CTAs.
Direct CTAs.
- Book a Demo
- Start Free
- See How It Works
4. Show the Product Early
Screenshots and visuals increase time on page.
Final Thoughts
Clarity converts more than design.
Always.
